In the competitive world of eCommerce, store performance and user experience play a critical role in driving sales and keeping customers engaged. One of the often-overlooked factors that can have a significant impact on the user experience is how many products are displayed per page in a WooCommerce store. Offering control over the number of products displayed on a page, known as the WooCommerce Product Per Page feature, can streamline store navigation, improve customer satisfaction, and boost overall store performance.
In this article, we will explore how using the products per page WooCommerce functionality can benefit your store, enhance the shopping experience, and drive sales.
What is WooCommerce Product Per Page?
WooCommerce Product Per Page is a feature that allows users to choose how many products they want to view on a single page. By default, WooCommerce stores usually display a fixed number of products per page, which may not suit every customer’s preference or browsing habits. With the Product Per Page for WooCommerce plugin, store owners can provide their customers with the option to adjust the number of products displayed, ranging from as few as 10 to more than 100 per page.
This flexibility allows users to either view more products at once or break down their browsing into smaller sections, improving user experience based on their preferences. Additionally, this feature offers several performance-related benefits that can help WooCommerce stores thrive in a competitive online market.
Benefits of WooCommerce Product Per Page
1. Enhanced User Experience
A significant benefit of the WooCommerce Product Per Page feature is the improvement in the overall user experience. Customers have different browsing preferences—some might want to see a large number of products on a single page to make faster decisions, while others prefer browsing smaller batches of products to avoid feeling overwhelmed.
By giving users control over the number of products they see per page, store owners can accommodate different browsing behaviors. This flexibility leads to a more satisfying shopping experience and can reduce bounce rates by making the site more user-friendly. When customers feel more in control of their shopping experience, they are more likely to stay longer and explore more products.
2. Faster Page Load Times
Page speed is a crucial factor for both user experience and SEO rankings. When a page loads slowly, customers may lose patience and leave the site, leading to higher bounce rates and potentially lower search engine rankings. The WooCommerce Product Per Page feature can help optimize page speed by allowing users to choose how many products are displayed at a time.
For customers who prefer fewer products per page, the loading time is reduced since the page doesn’t have to display and process a large number of images and product details. As a result, faster load times improve the browsing experience and encourage users to navigate through multiple pages.
3. Improved Store Navigation
Effective navigation is essential for keeping customers engaged and leading them toward conversions. The WooCommerce Product Per Page functionality simplifies store navigation by allowing users to view a manageable number of products on each page. Instead of endlessly scrolling or clicking through multiple pages, customers can tailor the number of displayed products according to their preferences.
The option to control product display also helps customers avoid feeling overwhelmed by too many products and enables them to find what they are looking for more quickly. Better navigation means that customers are more likely to explore further and make purchasing decisions faster.
4. Customization for Mobile Users
With the rise of mobile shopping, ensuring that your WooCommerce store is optimized for mobile devices is critical. The Product Per Page feature can enhance the mobile experience by allowing mobile users to adjust the number of products they view per page according to their screen size and browsing habits.
Mobile users often have limited screen space, and seeing too many products on a single page can create a cluttered experience. By offering the ability to customize product display, store owners can ensure that mobile users have a seamless, user-friendly experience, making them more likely to convert.
5. Boost SEO Rankings
A fast-loading, user-friendly website is favored by search engines like Google. Since the WooCommerce Product Per Page feature can improve page load times and reduce bounce rates, it indirectly boosts SEO rankings. Search engines prioritize websites that offer smooth and efficient navigation, as this reflects positively on user experience.
When customers are satisfied with your store’s performance, they are more likely to spend time browsing and engaging with your products, which further signals search engines that your website is valuable and relevant. Higher search engine rankings lead to increased visibility, driving more organic traffic to your WooCommerce store.
6. Flexible Configuration for Store Owners
The Product Per Page for WooCommerce plugin provides store owners with a flexible configuration option. You can set default product display numbers and allow customers to adjust them on their own. Additionally, the plugin lets you define different options for product display, such as 12, 24, 48, or more products per page.
Store owners can customize the settings to fit their store’s design and ensure that the product display complements the website layout. This level of flexibility helps create a seamless shopping experience, encouraging customers to stay longer and explore more products.
7. Adapt to Customer Preferences
Every shopper is different, and their preferences can vary widely. Some customers may enjoy browsing through fewer products with detailed descriptions, while others might prefer viewing a larger number of products at once. By offering a WooCommerce Product Per Page option, you empower your customers to shop the way they prefer.
This level of personalization makes customers feel valued and gives them the flexibility to control their shopping experience. In turn, this can improve customer satisfaction, increase engagement, and boost your store’s conversion rates.